I'd spend almost half an hour a couple times a week, looking for my keys. My wife misplaces her purse, and now we're late to an appointment. The kids swear they brought their backpack home. They did, but it took us an hour to figure out it was just buried underneath my seat in the car. No matter how much I tried to streamline my life, things kept going missing. I got a few AirTags and placed them in their bags but this didn't solve my key problem. So I decided to make a case for my AirTag to clip it my keys. Problem solved. Of course my wife and daughter saw how cute it was and now I had to design a version that would attach to straps and bags. A couple of co workers saw it, liked it and needed some that would stick to things. A few iterations later we had a few another type of Motherboxx. More and more people continue to find our little creation useful and we couldn't be happier. We're saving precious time for a growing number of people. Instead of wasting time looking for keys, or purses, or backpacks, they're out spending time with friends and family. Like they should.